When you assign standard values ​​to metrics like shares, clicks, and conversions, you can identify the type of content that provides the best return on investment (ROI). How to make smarter business decisions When you know what drives the ROI your team wants to see, you can make informed decisions. By monitoring the right LinkedIn metrics, your team can create content, allocate resources, and achieve key goals more efficiently. Tip: What to Post on LinkedIn LinkedIn Audience industry mailing list Metrics Ideally, your company's LinkedIn page will attract new followers on a regular basis and grow steadily over time. To track audience growth, you can check your page's follower count on a weekly or monthly basis. However, with this method, you never know when or why your page gains new followers. Instead, use Agorapulse's Audience Growth Report to gain a deeper understanding of your page's followers. Check out the Total Audience report to see how your follower counts have changed over time.