Organizations must break down the Job Function Email Database creation of visual assets and create a seamless sharing, reach and management process, creating more engaging experiences for their customers. From the Present to the Future Job Function Email Database Seeing is believing, or at least that's what senior marketing executives note about their clients when it comes to content consumption and engagement. Nearly half of those Job Function Email Database surveyed say photography (46%) and video (36%) are critical to their current marketing and brand storytelling strategies. While illustrations and data graphics are considered important, the Job Function Email Database pale in comparison to dynamic visual elements such as photos and videos. In fact, only 2% of respondents do not use photos in their brand storytelling.
And only 5% say photos are Job Function Email Database unimportant. Figure 1: The Importance of Images Figure 1: The Importance of Images Looking at the present and the following years; It seems that the importance of impressive, interesting Job Function Email Database and up-to-date visual elements will increase. When the opinions of the respondents about the increase in the importance of these elements are taken, 50% of the respondents think Job Function Email Database that the importance and use of photography will increase, and 60% of them think that the importance and use of data graphics will increase. The biggest change will happen in video, with 79% of surveys believing that the importance of video as a visual element will increase.
Figure Future Change of Significance Job Function Email Database This trend is further underscored by the budget allocated for the creation, procurement, and development of visual assets (including rights, copyrights and license fees). An Job Function Email Database impressive 32% spent 10-50% of their budget on marketing in 2015. That's no small budget for marketing, especially considering that 31% of marketers have more than half of their Job Function Email Database content featuring visuals. 4 Figure 3: Percentage of 2015 Budget Allocated for the Creation, Purchase or Development of Visuals – Including Cost of Rights, Copyrights or Licenses The budget picture gets even more solid as marketers look to the future.