In this era where competition abounds, it is important to set our brand apart from the rest. How to make our products and services more attractive? One way to achieve this is phone number list to understand what rapport is and its applicable principles in sales. Customers appreciate pleasant shopping experiences. In addition, the phone number list trust and empathy that the seller generates help the customer to have a better disposition to buy. Neurolinguistic programming has studied this social phenomenon and has discovered how useful it is phone number list to create these bonds. In this article we will review the concept of rapport and its application in the phone number list field of sales . We'll also highlight some tips for building a great relationship with customers and fostering an environment that's conducive to buying our merchandise. What is rapport in marketing? The word rapport comes from the French term rapporter, which means "to bring back." As if it were a needle that passes close to a magnet, we must make the client be captivated by the phone number list experience that we generate and capture his attention. Of course, this action will be motivated by a feeling the phone number list of satisfaction. It is not the phone number list typical Sunday sermon-style sales pitch, but it is a strategy in which we will seek to make our potential customers — buyer personas — trust us. We intend that it is the user's gratitude and our empathy that forms a lasting bond. This means that the client will be an active part of the relationship and will not be limited only to being bombarded with advertising messages. For the same reason, this concept may not be attractive to companies that have married the old techniques phone number list of invasive advertising. However, it must be borne in mind that the the phone number list current public is fed up with these strategies and on social networks they tend to block them. Rapport is not based on interference and spam, but on the creation phone number list of a circle of trust and proximity to the interests of the audience. In fact, this is the same principle that inbound marketing follows . In this podcast we explain a little more what it consists phone number list of: Its application in psychology and psychotherapy Before continuing, we must explain what therapeutic rapport consists phone number list of, since it is also closely linked to its application in marketing. For example, in therapy sessions it is common for the patient and the professional specialist to have different mental dispositions. For the conversation to be effective, it is important to create an atmosphere phone number list of trust and fluid communication.