Right now, many small and medium-sized liquor companies are having a hard time! But there are often more opportunities. The survival and development of SMEs depends on three points:
1. Socialized value creation; 2. Networked ecological existence; 3. Real-time market insight.
Now, more and more similar products and more savvy consumers keep reminding liquor companies:
There is no shortage of products in the market, what is lacking is the thinking and method of selling products.
How to achieve successful product sales with low-cost marketing that penetrates into the minds of consumers is a problem that every enterprise is seriously thinking about.
Nowadays, the marketing methods of liquor companies are increasingly enriched. They use combination methods: media advertising, catering Latest Mailing Database terminals to start the market, displays, promotional items for different target groups, and prizes for opening bottles, etc. Some liquor companies have begun to become famous, such as gold Luk Fook, etc. However, the marketing level of the liquor industry can hardly be complimented. They are both advertising and channeling. On the surface, it looks very lively. There are advertising wars, price wars, promotion wars, etc. Lehu, but in the end, he has not yet solved the exact positioning of himself. The house leaks in the middle of the night, and the world's energy is extremely tight. The demand for food raw materials, which are also biofuels, is increasing day by day. The price of food in the world continues to rise. Liquor enterprises are now engaged in the whirlpool of raw material wars. , the intensity of the competition can be imagined. Faced with such a market, in the era of excess economy, many liquor companies must change their thinking in marketing.
Mr. Yu Fei, a famous brand marketing expert and founder of Langezhiyang International Marketing Consulting Agency, believes that liquor companies must learn low-cost marketing. Low-cost marketing, as the name suggests, is to strive for the smallest possible investment to obtain the greatest possible return on output, so that the limited funds can be fissioned into a huge nuclear energy effect through the full integration of marketing methods and market resources. Therefore, when officially launching the market, enterprises should not focus on central cities with strong consumer demand based on subjective assumptions, but should analyze rationally and choose carefully.
Whether an enterprise is a small fish in a big river or a big fish in a small river, the answer is very clear. Under the current economic conditions and purchasing environment, regional markets, especially township and rural markets, should be vast and have great potential. Enterprises should not expect to eat fat in one go. On the contrary, they should play steadily. It must be known that the establishment of many well-known large enterprises and large groups is also after the success of each regional market, and they will further copy the accumulated experience and fully integrated resources. Copying, and then continuously replenishing it in development, not only improves the ability to resist risks, but also trains the revolutionary fire. Liquor has existed in China for thousands of years, has a long history of precipitation, and formed a unique wine culture. Is it stagnant and stagnant, or is it following the trend of the times to keep pace with the times? Our liquor company must choose the latter. Chinese liquor has been developed for thousands of years. If there is no reform and improvement, there will be no vitality, and it will not exist to this day.
Back in the ancient times, when the hero Wu Songjing of Shuibo Liangshan was fighting tigers in Yanggang, he drank 18 bowls at the Gangxia Restaurant . Everyone should remember the big banner that was erected by the restaurant. It can be seen that the concept of liquor marketing has been around for a long time and continues to this day, but many liquor companies still only stay in extensive and vague positioning and understanding, either exaggerating their words and linking with such and such ancient sages, or they are imaginative, ignorant, and others. It jumped out and fooled the public. Mr. Yu Fei , a famous brand marketing expert and founder of Lange Zhiyang International Marketing Consulting Agency , pointed out that no matter when the liquor marketing is, it is actually making a fuss around consumers, and those brands can Survive solidly. Back then, when advertising and marketing were rampant, consumers followed the advertisements: whoever advertised fiercely and whose drinks sold well, these companies met the needs of consumers and won consumers, so they were very popular; The group purchase marketing and self-built terminal channels are also working for consumers, satisfying consumers' demand for real wine and good service, and conforming to the new consumer demand of this era, which is the demand in the general environment. However , the needs of consumers are constantly changing, and the fundamental purpose of marketing is to continuously meet the potential needs of consumers. Right now, many wineries eager to break out of the shopping spree have all crowded into the middle and high-end wines. All kinds of planning and creativity are flying all over the sky. " Masters " and " masters " come and go, which is really lively. But in addition to the old Mao, Wu, Jian and emerging Jinliufu, Yanghe blue classic