" Integrated Marketing Communication email list involves coordinating the various promotional elements. Six major promotional tools are advertisement, sales promotion, personal selling, direct marketing, publicity/public relations, internet marketing. The Integrated Marketing email list Communication approach helps companies identify the most appropriate and effective methods for communicating and building relationships with their customers as well email list as other stakeholders such as employees, suppliers, investors, interest groups and the general public.
Companies send messages to email list customers and email listother stakeholders through all aspects of their marketing mixes, not just promotion. Consumers make inferences about a product on the basis of elements such as its design, appearance, performance, pricing, service email list support, and where and how it is distributed. For example a high price may symbolize quality to customers, as may be the shape or design of a product, its packaging email list, its brand name, or the image of the stores in which it is sold.
The Integrated Marketing Communication approach to marketing email list communications planning and strategy is being adopted by both large and small companies and has become popular among firms marketing consumer products and services as well as business- to-business marketers. By coordinating their marketing communications efforts, companies can avoid duplication, take advantage of synergy among promotional tools, and develop more efficient and effective marketing communication programs.